7 Elements of Good Graphic Design

7 Elements of Good Graphic Design

Creating a beautiful design is about more than just inspiration – it’s about understanding the fundamentals of the subject. Professional graphic designers spend years studying the nuances of design and various subjects to become masters of their field. But, before that, they were once beginners who studied and utilized the basic elements to create professional looking pieces.

To help you become a good graphic designer, we at creative design services put together a list of seven basic graphic design elements for you to understand the basics of good graphic design:


The most basic element of graphic design is the line because it can be used for a wide range of purposes. Lines can be used in adding style, augmenting comprehension, creating forms, and dividing space as a boarder around other design elements. But, lines are more than just dividers, they can convey movement and emotion, tying together your composition and making it look polished and professional.


Color is the most obvious and important element of graphic design because it holds the most powerful visual impact at first glance. Color is used to generate emotions, define importance, create visual interest, and unify branding. Color can stand alone as a background or can be used and applied to other elements like lines, shapes, and texture. Color gives life to the piece and tells a story about the brand. Every color says something different and a combination of colors alter impressions further.


Visual texture is created with certain graphic techniques to draw attention to an element of any design. It can look similar to solid background colors. But, if analyzed closer, it can increase the overall visual appearance and draw attention. Texture can be integrated to a type, an image, and other elements. It can also make a two-dimensional surface appear three-dimensional.


The size of an element in a graphic design is used to convey or indicate its importance, attract attention, and create contrast. A large-sized element implies that it is the most important information and it draws the viewer’s attention first.


Shapes are another fundamental element in graphic design. Shapes add interest to a piece of art whether in a document or an image. Generally, shapes are enhanced by boundaries, such as color or line. These are frequently used to emphasize a portion of the page. Shapes helps designers or graphic artists design creative layouts or images that separate and connect information in an organized manner. It helps designers in representing different ideas. It adds texture, rhythm, depth, and movement to their designs. It also helps in expressing different points and areas of interest.


Space is essential in any good graphic design. It is the area around the elements in a design. Space or white space can be a significant contribution to the design when used effectively. Space gives the eyes a rest, define importance, and lead the eyes to where you want it to be directed at. Moreover, it improves content comprehension within the design, guides the user through the design by highlighting the focused area. It adds emphasis on the design and makes it clearly visible, thus, preventing the tendency to confuse the design with the rest of the images.

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