If you are still lost when it comes to how AI is altering SEO works, it’s time for you to read this article and think about it. Although machine learning is not really a recent development, we should learn something new to be able to adapt to the changes brought about by new technology.
In the not so far future, we may see how our client’s search engine visibility begins to drop, as well as the conversions and traffic to their website. What may be the cause may not be due to any shifts in algorithms but how machine learning changes the way search engines function.
Machine is one of those fields of artificial intelligence (AI) that is focused on algorithms which computers use to learn things.
As of the time of writing, Google is constantly “learning” how to look at things in a more efficient way and view things in a much precise way as compared as to what we are used to. This will allow the search engine to give us better results as we look for solutions.
If the content fails to provide visitors with an informative and useful content, then you’re going to have a hard time trying to have a higher position in the SEO as they are getting more intelligent.
The power of on-page optimization on search engine position is growing less as search engines grow smarter. Even well thought of title tags don’t have the same results as before.
Now we are beginning to see top ranking results that don’t even use keywords in the body of the article. Even if the content is lacking in terms of the once crucial SEO elements, the use of competitive keywords and content compensate for it.
Also, by using quality links from related domains, your ranking in search engines will gradually improve; what more if you have quality content to back them up.
Urgency is a very important factor when it comes to creating positive user experience factor. Make sure that your pages load within seconds.
Visitors won’t waste their time lingering and waiting for your web page to load. Even a single negative user experience could have an adverse effect on your sales or conversions – and if they spread the word about how bad you treated them, the negative impact increases more than ten-fold.
Slow loading pages decrease user engagement, hence, it’s still considered as negative user experience.
End user data, which has been a powerful tool for the longest time, will be even more crucial and could eventually take the place of links.
Machine learning informs Google about the quality and relevance of the content on your website. If client prospects did not find your content as something relevant, and it did not provide them with the solutions they are looking for, your site might not even appear on the higher ranks of the search engines.
Google carries a huge amount of end user data. This data assists Google and know what visitors find useful and relevant, and helps it sort which content serves users well and appear on the top of the search engine.
Don’t think as an SEO consultant but as a publisher. If your content is popular and draws in the visitors, as well as encourages engagement, then you’d have it placed at the top where readers can view it straight away.
One content format that you should also pay attention to is the chat box. As search engines constantly change, and chat and answer boxes are showing up in search results, you can win the SEO game and get yourself more clicks, thanks to answer box optimization.
Since SEO is evolving fast as machine learning advances, intent is a crucial tool you can exploit for content that is relevant to the users.
The SEO community should embrace and help Google link audiences with the content they are looking for with urgency.
Change is the only thing that remains constant. As time passes, technology is getting better and will continue to shift every aspect of the SEO battlefield.
Prepare yourself for the AI revolution. Arm yourself with skills that will help you adapt instead of focusing on SEO strategies that may eventually become obsolete.