Online sales provides even the start-ups and small businesses access to millions of consumers across the planet. With the right tools, such as a well-planned SEO, you’ll be able to gain the attention of customers who are ready to purchase the moment they find their way to your site.
To increase your chances of selling, you’ll need to appear on Google’s first page. That means the higher your site appears in Yahoo and Google search results, the more visitors you’ll get. The higher the traffic, the bigger the return of investment. So how will your website end up being on the first page of search results? Read this article.
To be on the first page of search engines, you’ll have to ensure that your site has SEO or search engine optimization and that you have arranged your product listings well. To make it a breeze on your part, here are some of SEO consulting services’ best practices that will help put your website’s ranking on top of the search results.
Use frequently used search keywords in the title of your page, in headings, on your images tags, as well as the descriptions. By doing this, search results will bring traffic to your website. The more precise and direct your keywords are, the more chances there are for your website to show up on top of search results. For example, “Smartphone” is a broad keyword; but, “pink android smartphone by ASUS” may be specific enough to tap your target market. Precise keywords are also called long-tail keywords or keywords that use 3-5 words that are unique to the items you are selling.
Attractive and fascinating descriptions of your products are crucial in ranking high in search engines and customer engagement. Rather than using generic language or the description given by the manufacturer, try words that are witty, sound fun, and piques with consumer interests. Look at your product description as a way to tell a story and engage your prospects. For example, discuss how the item was made and focus on the solutions it can bring to your consumer. However, never forget the specifics of the item, as those are the most needed information for prospective customers.
Creating a place for consumers to put their reviews is an effective way of capturing user-generated content for your startup’s website. Let people go ahead and write their reviews and testimonials, and be grateful to them for doing so! Your happiest of customers may even become your brand ambassadors. Reviews may also put a positive impact on your ROI by as much as 75% since most consumers find it important to browse through reviews before buying anything from a small business.
In the fast-paced online selling game, a strong SEO plan will give you the edge necessary for your website to stand out from the rest. Remember to always update and improve your website to create the best shopping experience for your customers and to boost your reputation as well.