In digital marketing, timing is very important. The same applies to email marketing.
Based on usual reports by digital marketing services, majority of people dislike receiving marketing emails.
Never bombard your email list with emails if you don’t want your subscriber list to shrink rapidly.
A huge percentage of people prefer receiving marketing email only once a month. A small percentage, around 15% of users, state they don’t mind getting promotional emails daily. The same research also concluded that around 91% of users see nothing wrong with promotional emails. However, most marketing experts firmly believe that emails should be well targeted.
Let’s look at the factors we need to consider when sending email marketing.
The amount of emails you send out depends solely on what you’re trying to sell your customers. For instance, if you’re selling electric fans, you would be sending more emails in the peak of summer instead of during the cold “ber” months. On the other hand, if you’re business is a news publication, you need to send emails daily to keep people aligned with what’s happening.
Be aware about the goal or intention of your email. Are you aiming to make people buy a product, or are you just trying to make them answer a customer survey? Based on research, your initial email has the highest click through rate, which means you have one chance to succeed in email marketing. State your intentions clearly in the first email; unless you’re trying to pique curiosity.
Let your clients decide how many emails they wish to get from you.
Check your opening rates and the number of subscriptions and opt-outs you’re getting. These figures will help you gauge and improve your plan, if needed.
It is very crucial to understand the basics of engaging your customers. If your customer engagement rate is low, you may increase it by changing the amount of emails sent each week. Engagement is about getting your desired result out of each correspondence sent. You need to be clear about the purpose of an email before you send it. Not all emails you send are tied to a call to action to buy something. Some emails can be non-marketing related, just as an added value. However, make sure all your emails give something of importance to your readers. Do not send spam to your subscribers.
Do not be the one who always makes the mistake of sending emails just for the sake of sending emails, unless you wish to have more opt-outs and less subscribers.
Giving just one answer to this complex concern isn’t possible since businesses have different goals and different target markets. You need to stick to the well-tested and basic approach and see what works and doesn’t work for your biz. Trying out option A and option B can be applied as well; but, keep in mind to pay attention to all crucial data.