At the end of the day, “Content is king” is still the most significant learning anyone in the world of digital marketing services knows. However, this phrase is still relevant because it is true.
At the beginning, it seems like content marketing is going to be a breeze. Just write a few blog posts or add more pages to your site and you’re set. But, when you take a moment to really think about it, it’s a lot more complex than you use to think. First, you need a powerful keyword optimization strategy. Loads and loads of creativity. A strong-willed approach to writer’s block. A grammar game that’s always on point. Of course, you also need heaps upon heaps of powerful ideas.
In spite of countless challenges faced today, businesses are churning out more and more content than ever before. But Why? Why is content marketing essential to your business? What does it bring to your digital strategy plate? And more importantly, is it worth it considering the bottomline?
According to research and surveys, 8 out of 10 consumers believe online reviews as much as recommendations from real-life clients for businesses, products, and of course, services. The reason there is a such a huge demand for reviews is that, as clients, we need to assure ourselves that we’re getting our money’s worth. Content created by users provide the solution for this.
Content is an easy step you can use to show your brand’s integrity and, likewise, show how your customers trust you. With this in mind, we can see how content can translate to higher ROI. By reassuring your customers, your brand can find a place in the market.
If your marketing strategy needs any visibility in search engines such as Google, you need content to assist in raising your rankings for specific keywords and in getting links. Backlinks are a crucial part of any SEO campaign – you need to use relevant links to increase your views.
In today’s fast paced war for page one rankings, great links are only possible if you have really high quality content. It doesn’t matter if you create a mind-opening infographic, a well written blog post, or an epic ebook, it’s the quality of your content that will help other sites decide if they are going to re-post your work. The big websites and the top online influencers won’t even think of investing their online traffic by reposting your content if it is trash. Short of acquiring links, powerful content is the only way for you to be able to get social media likes and shares or reposts by credible websites.
So now we’ve given our opinion on content, do let us know your ideas and share your experiences with us. We’d definitely love to hear from you.