WordPress Website

How to Optimize Your WordPress Website to Decrease Load Time

Slow loading websites are annoying. If your website is painfully slow, your visitors will surely turn away. They might even refresh the page before your website loads.

Website performance may also influence your rankings in search engines. In addition to being ranked higher, many website owners report seeing an increase in search engine spider crawling after speeding up their design.

Today, I’ll share a few quick tips on how you can optimize your website and improve your page loading time.

Choose a Fast WordPress Theme

A design that’s badly coded, or uses images throughout the design, will add unnecessary weight to your page. It is not rare for some WordPress themes to be a few megabytes in size. Such a design could add a few seconds to your website’s loading time.

The solution? Choose a design that is optimized for desktops, tablets and mobile devices.

Always Empty Your Trash

WordPress 2.9 introduced the WordPress trash system. Whenever content such as a comment, post, page, media have been deleted, they go to the trash. After that, the content can either be restored or deleted permanently. It is effectively a fail-safe system that helps you recover anything that was deleted accidentally.

Trash can take up a lot of unnecessary space in your  database. The bigger the database, the longer it is to retrieve information from it.

By default, WordPress will automatically delete trash after thirty days. You can reduce this time by modifying the wp-config.php file.

Optimize the Images You Use

Pictures can help break up long pieces of text and can help your articles be shared more frequently on social media services. However, they also take up a lot of storage. With this in mind, pages that contain many images may take a long time to load.

It is, therefore, a WordPress website development must to optimize your images for the Internet before uploading them. Photoshop allows you to do this via the “Save for Web” option.

Choose Your Ads Carefully

Be cautious about the type of ads you add to your website. The best way of promoting a product or service on your website is to link directly to the page using an image that has been optimized for the web. You can take this one step further and link using texts instead.

Ads from third-party advertising networks can increase loading times due to the calls that are made to external servers.

Of course, advertisements are necessary for most websites to profit; therefore, you need to go for the right balance between speed and income.


Optimizing your website is no longer an option, it is a must. With search engines placing so much importance on the speed of web pages, it is important to your website’s success to have fast loading web pages.

I hope you have learned something useful from this article; and I wish you’ll have a much faster website in 2017!

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