More often than not, your online customers will never know about you if you don’t appear on top of search engines such as Google or Yahoo. Better search engine visibility is very important in boosting visits to your website, which can lead to increased brand awareness and higher sales and profits.
But what if you, much like the average Joe, don’t have the time and technical expertise to improve your site’s search engine ranking? Then, it’s time to hire the experience and expertise of a consultant from offshore SEO services.
Here’s a list of things you might want to consider when hiring that SEO consultant:
A good SEO consultant should be open to sharing a list of current and former clients as well as their contact information. These references can help you measure how effective the candidate is, as well as verify that the person did indeed work on specific SEO projects.
Never hire SEO consultants who won’t freely discuss their methods in detail. They should explain the strategies they would use to increase your website’s search engine ranking, as well as estimate how long it could realistically take to achieve the SEO campaign goals you both agree on.
SEO requires a number of changes to your existing web page coding. It’s important that you know exactly what adjustments the consultant plans to do and on how many web pages are involved in these changes. The candidate should also get your permission before accessing and altering your website code.
To measure the success of SEO efforts, you must be able to know how much traffic is being sent to your website and where it is coming from. Consultants should be experienced in using Google Analytics to track improvement in your site’s search engine rankings, the number of links from other websites driving traffic to your page, the kinds of keywords searchers use to find your site, etc.
Create a timeline or schedule on how often they should share these important analytics with you and how they would use the data to continually improve your search engine rankings and website traffic.
SEO consultants’ communication styles and customer service standards may fall on different grounds. You need to find someone whose approach best fits your needs. Ask if the candidate prefers to talk in person or via phone, Skype, texting or email. Also, it is important to find out how often they will send you status reports and updates.
You need to know how much they charge and whether the consultant gets paid hourly, by retainer or by project. Project-based payments are very common in the SEO consulting industry and fees depend on a project’s size and complexity.