A digital marketer is like the coach of a pro-league basketball team – a team composed of many players, in front of a big audience.
Being a digital marketer requires you to know the nooks and crannies of web paradigms and how they are connected to each other. It’s about being in the know about how each of the social media and online channel works and how to use it to your advantage.
In this article, we will take a closer look at the type of skills that digital marketing professionals like you need to master and understand in order to survive in this ever competitive world.
In the past few years, with the popularity of the phrase DX (digital transformation) making waves in the scene, the analytical scientist has conquered the art of marketing with access to technology tools and platforms.
By being able to analyze and interpret data well and optimizing said data with the use of insights, data experts have been able to increase profitability dramatically for businesses to roughly around $300 million annually.
Despite our doubts during its early years, Facebook advertising has done well and has proven to be very effective. Knowing that the next thing you need to learn is to find the topics that you can use as content for your Facebook page.
In the past, email was simple; but now it has turned into one of the tools you can use not only to gather data from your market, but also as a tool to sell your products and services. The power of this marketing tool may be underrated; but with the right knowledge, it can be harnessed as a powerful weapon. The only problem is most companies don’t have the right email marketing platform and strategies in place.
Though social media is really effective in building brand awareness, most loyal customers, on the other hand, would rather be informed via email. Truth be told, a number of top performing and profitable campaigns have been the result of a strong email strategy.
Social media marketing has many interesting aspects connected to it.
It may seem complex at first, but once you begin to understand the different applications and tools that allow you to leverage your product (this includes the use of automation), you are on your way to success.
Other aspects you need to learn when you decide to use this medium are how to create hard-working content and how to build engagement.
Content serves as the backbone for all types of marketing. Content is composed of images and infographics, tweets and status posts, blog articles, and so on.
When done correctly, having effective content leads to higher engagement, which may bring in more sales for your business.
The shift from desktop to mobile and the popularity of smartphones has led the majority of us digital marketers to have a sudden paradigm shift. Sadly, a lot of well-known brands have not yet applied mobile optimization to their website. Don’t let your business be one of them. Keep in mind that you need to learn this very important marketing tool fast!
Pages like Buzzfeed have taken the art of content creation to another level. Though you shouldn’t be obsessed with “virality,” having content that goes viral will do wonders for your business in terms of recall.
Study what makes some content go viral and learn to apply some of those tricks into your next digital marketing campaign.