The recent trends on how we use the internet alter how website design services create your page. The move towards smart phones, as well as the emphasis on interactive design, push designers to find ways to maximize web experiences to suit the gadgets we use.
Let’s take a look at some of these trends that respond directly to the evolving ways people use the web and check out some factors that are shaping the world of web design today.
From pressing the power button of your desktop to liking a photo a Facebook picture, people all perform tons of single-action tasks everyday. These types of engagement are called micro interactions.
Micro interactions are often very powerful, despite their simplicity. Pinning an inspirational photo, liking a witty status, and sharing memes have become so common, we don’t even need to name the websites that birthed them.
Done correctly, this form of interaction offers an intuitive way to engage.
As web designers streamline web experiences, more micro interactions will be created to help simplify actions taken.
I still believe in the importance of written text, especially if we talk about Search Engine Optimization (SEO). But, with every piece of content you add to the site, there are things that you may need to consider: is there a more engaging, concise, and shareable way of expressing your ideas?
Text works best for removing the ambiguity that visual methods of communication are prone to. But images make your content more engaging and attractive.
As web design adapts to this fast-paced world, the importance of high-quality images increases. Solid copy strengthens any website, but if it can be said with a photo, animation, or short video, it might be a really good idea to do so (e.g. memes).
If you want to design and publish in an accessible way that suits every user’s experience, make sure that you pair visual and written content.
The recent trend of explainer videos in YouTube continues to grow. As I can see it, their importance will only evolve in the coming years.
Usually lasting for around a few minutes, product explainer videos offer a quick, concise way to market and show the specs and virtues of a given product. With informative voiceovers and attractive graphics to match, product explainer videos can work for companies to let people know why their products or services are worth spending for.
The web is abundant with innovative design and content approaches that you can use to improve your website. However, do not follow trends just because they’re the “in” thing at the moment. Trends may be popular, but make sure what you follow is the best for your users.
When interacting with your offshore or in-house web design team, make sure to keep an open mind and see if these trends work for you.