To answer this question, make sure that your website has the following parts:
The first thing that you should think of when creating a website is the domain name. Always make it easy to remember for your future clients, but also unique to make it stand out. You may learn tips and best practices in creating a powerful domain name from our upcoming articles, so make it a practice to follow our blog.
Your website should have a page where visitors can learn about your company and the products (or services) you offer. Most clients are also eager to know the people running the business – if you are trustworthy, and if they should avail of your products or services. In any business, sell who you are before you sell your wares.
Engaging clients via social media and email are the ways where you can easily talk and reach out to your present and future customers. Do not make your visitors look deep and hard to find this info; instead, place them where they can easily know how to reach you.
The pics and graphics on your website don’t have to be taken by the best photographers or rendered by the top graphic artists. All you need to do is to use images that visitors are going to enjoy looking at, which also looks professional and relates to whatever your business offers.
Having an FAQ section is going to save a lot of time and hassle for you and your customers. This is where you give answers to the concerns that your customers will be asking you. Always be as detailed as possible so your clients won’t be asking you more questions after reading your FAQs.
Make them buy by showing a strong call to action to your prospects. Most of the time, people are confused on what to do with the info they read. If you want them to do what you want them to do, which is to avail your service, add “Contact Us for More Details” to pique their interest.
Always make sure that your website is responsive. This means that the theme you are using intelligently detects your visitor’s device and adjusts to it. Always remember that you also require a fast and reliable host that can handle the bulk of your website’s traffic.
Search engine optimization also known as SEO is a real requirement if you want to catch up. In a world bombarded with information, most start-up and small businesses are competing to have content that are visible and on top of search engines.
If you’re just starting up, I suggest that you partner with a reliable BPO for SEO consulting services. If you are on top of the search engines, visible and able to differentiate yourselves with your competitors, more customers are going to buy from you.
Aside from all these prerequisites, you need to consider what you should never put on your website. Never use flash animations nor add music to your home page. Also, avoid putting videos to your website server. Instead, embed vids from YouTube or Vimeo.