The answer to this question is because it’s one of the best decisions you can do to revive your company’s marketing efforts.
Due to its visual nature, creative design is a significant factor in content trends formulated to catch the short attention span of today’s market. At times, visuals are the deciding factor that separate rave worthy content to something that’s just plain “so-so”. Though creative design is very important, it makes perfect sense to hand it over to the pros than just do it in-house.
Here are some of the top reasons you should consider outsourcing your creative design to a third party:
Are you thinking of something extraordinary, a remarkably cutting-edge concept, a marked departure from the norms, content that has the potential to tap unlimited engagement? Today’s design parameters must capture all of these aspects if you want to go viral. Having access to a high level of creativity, on a regular basis, is a hard resource to mine. Outsourcing creative design gives you a grasp on talents whose focus and creativity are beyond your boundaries.
Creativity is the meat and potatoes of the creative design industry. Professional creative design people live and breathe creativity. An outsourced team has access to a team of artists with a wide portfolio of experience. Having an in-house team, most of whom you’ve hired for specific purposes, may have their own set of limitations. If you outsource specific tasks to different people with specific skill-sets, the collaborative output will beat the output of a solo in-house artist.
One of the biggest reason businesses across all industry resort to outsourcing is because it saves money, and the same applies when you outsource your creative design. Creative design eats up time and effort. Hiring an in-house team of equal footing, having to pay regular salary and providing employee benefits for a team that you don’t need on a regular basis. Quite impractical. When you choose to outsource, you just pay for the finished product, or at the very least, the effort it takes to complete the material. Some studies even state that close to 75% of respondents indicate that the savings they get from outsourcing rather than hiring is one of the top three reasons they outsource.
As important as it sounds, creative design is not a standard or routine task. For example, the skills needed to create artwork for a billboard is very different from the skills needed to shoot an advertorial. Outsourcing creative design lets you enjoy the flexibility to select the skill-sets required to accomplish a project. A start-up, for example, could outsource web design to a freelancer, while at the same time outsource tasks to a BPO who handles promotional videos, and then finally put the results together.
Creative design is very subjective field. A third party creative design agency with a longer and wider experience would know what kind of design appeals to a specific market. Research say that about 50% of all marketing professionals know that having a well-targeted ad strategy is very important in the growth of their business. Keep in mind though to choose a supplier who already has a reputable and established presence in the industry.
The combination of saving more money and being able to engage the market better boosted efficiency—which can be attained by outsourcing creative design—is a sign that your company is becoming more competitive, and by extension, more productive.